This is what this is.

Businesses run better with support. That’s a fact but what that looks like is dramatically different for every single one of them.

I’ve been lucky enough to be inside some of London’s most interesting businesses, placing the support talent that makes founders able to do the thing only they can do.

I’ve seen what works and what doesn’t and I’ve had hundreds of conversations that never made it into the public conversation about how businesses actually run.

This is where those conversations live now.

Every week: the newsletter. What I’m seeing, what’s changing and what founders are figuring out.

Coming soon: The Assignment, a podcast about what businesses actually look like when support is working.

Subscribe, tell someone who’s building something.

Until next time.

Henrietta